Product Marketing Intern – Stryker

Stryker Corporation is a Fortune 500 medical technologies firm selling products in over 100 countries.

  • Assisted Senior Product Manager in producing a strategy to introduce and connect three cutting-edge products obtained after Stryker acquired their biggest rivals for $700mn to a new Indian market potentially worth $300mn annually.
  • Segmented and positioned the product by investigating pre-existing $3bn markets in other countries such as the US, scientific research, and surveying 11 target clients across the largest private hospitals in the country.
  • Analysed large amounts of data in Excel to identify trends in the medical sector. Developed a strategy to market new products against older established modalities currently in use by using scientific literature and research data along with testimonials from current users.